Case Study: Auto Dealership achieves increased in-person visits (0.17% CTR, $20 CPV) with Propellant Media’s geo-fencing conversion zones

Auto Dealership Drives In-Person Visits Through Geo-Fencing With Conversion Zones

Auto Dealership wanted to boost local brand awareness and drive prospective buyers into their showroom, so they engaged Propellant Media to deploy geo-fencing and conversion zone tracking. The dealership’s goals included improving CTR (target 0.1%) and measuring Cost Per Visit (CPV) — defined as total campaign spend divided by users who saw an ad and then visited in person.

Propellant Media built geo-fences around high-traffic areas and a conversion zone at the dealership, then used multivariate algorithms, day-parting, pacing, and creative optimization to improve performance. The campaign exceeded its CTR goal with a 0.17% click-through rate, delivered a CPV of $20, and enabled the Auto Dealership to track exact conversions from each geo-fence, with Propellant Media continuing mid-flight optimizations.