Case Study: Global Advertisers achieves 127% more leads and 30% more new visitors with Propellant Media

Attorney Sustains Added Exposure Beyond SEO & SEM

Global Advertisers, a local attorney advertiser already leveraging Paid Search and SEO, sought a cost-effective way to boost incremental, quality traffic and leads. They partnered with Propellant Media to add display advertising to their marketing mix, using Propellant Media’s programmatic display platform to extend exposure beyond search.

Propellant Media implemented a programmatic display campaign that drove 127% more leads and increased new visitors to the site by 30% year-over-year. Average time on site rose 268%, pages per visit grew 20%, and the higher-quality traffic helped Global Advertisers surpass their 2013 revenue goal.