Case Study: Art Museum boosts summer camp promotion, fundraising, and awareness with Propellant Media's Google Grant and retargeting

Art Museum Exhibits More Summer Fun With Google Grant

Art Museum, a California art museum, needed to advertise its summer camp and promote events without blowing their budget while continuing to engage past visitors. They engaged Propellant Media, which recommended pursuing the Google Grant and applying advanced site retargeting and geo-fencing to reach and re-engage audiences.

Propellant Media secured the Google Grant (a $10,000/month nonprofit ad credit) for the Art Museum, which the museum has utilized about 80% month-over-month. Propellant Media’s geo-fencing and site retargeting campaigns also helped drive increased fundraising dollars and heightened awareness of the Art Museum.