Case Study: Leading Apartment Service Provider achieves 4x industry CTR and 109 geo-fence conversions at $4.51 CPA with Propellant Media

Apartment Complex Converts With Geofencing

Leading Apartment Service Provider, an apartment complex for senior citizens, needed to promote a rent-free move-in offer and drive inquiries and visits. They engaged Propellant Media to leverage geofencing and targeted digital tactics to more accurately reach likely residents and boost both website traffic and physical tours.

Propellant Media built geofences around key locations, implemented keyword-level search retargeting and category contextual targeting, and added a geo-fence conversion zone mid-campaign to measure visits. Over the month-long campaign Propellant Media delivered a 0.41% CTR—more than four times the industry average (0.08–0.1%)—and recorded 109 geo-fence conversions at a $4.51 CPA.