Case Study: Alabama Department of Public Health increases vaccine awareness with Propellant Media's geofencing and omnichannel marketing

Alabama Department of Public Health reaches 300,000+ residents with Propellant Media

The Alabama Department of Public Health faced the challenge of increasing COVID-19 vaccination rates among African-American communities statewide by addressing vaccine hesitancy, misinformation, and access barriers. They engaged Propellant Media to implement a geofencing and omnichannel marketing strategy.

Propellant Media executed a highly targeted campaign using addressable geofencing to reach over 300,000 residents, alongside a multi-channel approach that included YouTube, programmatic display, and OTT/CTV advertising. The solution leveraged localized messaging and trusted community influencers, resulting in high engagement rates and a measurable impact on vaccine awareness and adoption.

Alabama Department of Public Health