Case Study: Air Force boosts Special Warfare recruitment with Propellant Media's geofencing and programmatic video

Air Force drives 2,100+ qualified clicks with Propellant Media

The U.S. Air Force sought to increase awareness and drive qualified traffic to its Special Warfare recruitment landing page. They partnered with Propellant Media to design a digital campaign that needed to target males in the southeast interested in outdoor adventure and gaming, utilizing geofencing and programmatic video.

Propellant Media implemented a multi-layered strategy combining addressable and standard geofencing at high-value locations with targeted audience profiles. The solution utilized both video and static ad units, directing all traffic to the official recruitment page. The campaign served over 1.403 million impressions and drove more than 2,100 qualified clicks, cost-effectively engaging a highly specialized audience and providing a meaningful impact to the Air Force's recruitment efforts.

Air Force