Case Study: Party Entertainment Venue boosts foot traffic and measures in‑store conversions with Propellant Media

A Party Venue Brought In More Foot Traffic With Propellant Media

Party Entertainment Venue asked Propellant Media to help drive more foot traffic to its store locations after failing to find a vendor that could reliably track in-store visits. The client wanted measurable, location-based performance and Propellant Media proposed a digital geo-fencing approach to target nearby audiences.

Propellant Media launched three geo-fence campaigns (one per store), blacklisted low-value sites, adjusted fences based on performance, and used its reporting to measure conversions and which fences drove the best engagement. The campaigns produced a 0.14% CTR versus a 0.1% industry average, allowed tracking of customers who entered stores after seeing ads, and quantified the average spend to acquire those customers; Propellant Media reported that the client CPA significantly exceeded the average customer spend at their store locations.