Case Study: a large hospital system on the west coast fills nursing positions with Propellant Media’s geofencing and OTT advertising

a large hospital system on the west coast generates 1,466 application visits with Propellant Media

A large hospital system on the west coast faced the challenge of recruiting nurses, including CNAs and RNs, in a highly competitive market. Their existing recruitment efforts on platforms like Indeed and ZipRecruiter were not sufficient, and they sought new methods like geofencing marketing from Propellant Media to build brand recognition and target in-market candidates.

Propellant Media implemented a comprehensive omnichannel solution that included geofencing around competitor hospitals, OTT/CTV advertising, and a proprietary tactic to push geofenced audiences into Facebook and Instagram. The campaign generated 1,466 application page visits and over 400,000 video views. As a result, Propellant Media's strategy successfully filled the hospital's open nursing positions.