Case Study: Zepp Health launches a human-centric hearing device with Propelland

Zepp Health launches Zepp Clarity One in Spring 2022 with Propelland

Zepp Health, a health tech services company, faced the challenge of launching its first hearing device in the US. They needed a go-to-market strategy and a digital product experience to differentiate themselves in the competitive hearing aid market and establish a brand focused on wellness through enhanced hearing. To address this, they partnered with the vendor Propelland.

Propelland implemented a comprehensive solution that included new brand positioning, user research, and the prototyping of a website and app. This work validated the customer journey and informed the final product development. As a result of Propelland's efforts, Zepp Health successfully launched the Zepp Clarity One device ahead of schedule. The product was later recognized with a Red Dot Design Award for its exceptional human-centric design.

Zepp Health