Case Study: Vitro Architectural Glass streamlines sample ordering with Propelland

Vitro Architectural Glass cuts clicks by 50% with Propelland

Vitro Architectural Glass, the largest glass manufacturer in North America, faced a challenge with its manual process for ordering product samples, which relied on phone or manual requests and did not integrate with customer profile data. To attract new business and reinforce its client-centric approach, Vitro partnered with the vendor Propelland to create a seamless technological solution for sample fulfillment.

Propelland implemented a user-friendly online portal for Vitro, which was developed through client-centric research, customer journey mapping, and rapid prototyping. The solution automated 100% of the manual shipping information-sharing processes and reduced the number of clicks from landing page to checkout by 50%. This dramatically sped up the user experience, freed up Vitro's human capital resources, and provided richer customer data for generating new leads.

Vitro Architectural Glass