Case Study: The Coca-Cola Company builds emotional connections with younger consumers with Propelland's Coca-Cola Soda Shoppe

The Coca-Cola Company serves 15,000 personalized beverages with Propelland

The Coca-Cola Company faced the challenge of millennials and Gen-Z disconnecting from its brand amidst a proliferation of alternative beverages, missing the emotional bond cherished by previous generations. To reverse this trend and captivate younger consumers, Coca-Cola collaborated with vendor Propelland to create immersive and personalized experiences that would rekindle their connection with the iconic beverage.

Propelland designed a mobile-immersive pop-up called the Coca-Cola Soda Shoppe, which featured stations for creating personalized drinks, interactive zones, and photo areas optimized for social media sharing. The solution successfully served 15,000 personalized beverages at its debut in the Mall of Georgia, revitalizing brand engagement among younger demographics and establishing a scalable model for future nationwide expansion.

The Coca-Cola Company