Case Study: Pernod Ricard enhances VIP nightlife engagement with Propelland’s LightCube

Pernod Ricard pilots LightCube in 15 units with Propelland

Pernod Ricard sought to move beyond its traditional role as an alcoholic beverage distributor by creating new products and services for the leisure sector. Their challenge was to engage more deeply with nightclub owners and develop new consumer relationships. To achieve this, they partnered with Propelland to design and pilot an innovative VIP experience service for nightclubs.

Propelland co-designed and developed the LightCube, a smart ice-bucket for VIP areas featuring a touch screen for direct ordering and interaction. Their solution included creating three dedicated applications and manufacturing 15 pilot units. The pilot in Madrid and Barcelona was a significant success, receiving positive feedback from both club owners and consumers. This strong acceptance led Pernod Ricard to immediately plan a version 2.0 and scale the pilot to more locations.

Pernod Ricard