Case Study: Novartis advances cancer care with Propelland's beyond-the-pill digital solutions

Novartis accelerates cancer care innovation in a 2-day workshop with Propelland

Novartis, an international pharmaceutical company, faced challenges in Argentina's oncology care landscape where traditional treatment channels caused significant delays for patients. To tackle these inefficiencies in the patient journey, Novartis partnered with vendor Propelland to better understand the local context and leverage data.

Propelland conducted a strategic workshop with Novartis to align on a "Go Big on Data and Digital" initiative, which helped identify pain points and co-create solutions. The vendor then helped develop an innovation roadmap for short, medium, and long-term "beyond the pill" solutions. As a result, Novartis Argentina is now ready to transform cancer care in the country by implementing new digital technologies designed to solve unmet needs and remarkably improve the lives of all stakeholders involved.

Novartis