Case Study: Hewlett-Packard Revamps Customer Welcome Center with Propelland

Hewlett-Packard creates 8 immersive hybrid work zones with Propelland

Hewlett-Packard (HP) sought to transform its product-focused Customer Welcome Center into a consumer-centric experience that better communicates its brand promise for hybrid work solutions. To address this challenge, HP partnered with Propelland to reimagine the space, aiming to integrate virtual and physical elements and contextualize its products within the customers' environments.

Propelland collaborated with HP to design and prototype a new layout and demo vignettes for the center, incorporating immersive storytelling and multi-sensory experiences. The revamped Customer Welcome Center now effectively showcases HP's products optimized for hybrid environments across eight distinct areas, successfully transitioning from a simple showcase to an engaging space that amazes visitors and establishes trust, as demonstrated by its use for major events like the HP Imagine event.

Hewlett-Packard