Case Study: FHLBank San Francisco boosts member engagement with Propelland

FHLBank San Francisco modernizes its website in 8 months with Propelland

FHLBank San Francisco, a key member of the Federal Home Loan Bank system, faced the challenge of modernizing its outdated public website. The site failed to reflect the bank's mission, lacked scalability, and provided a fragmented user experience for its over 300 members. To better serve its members and showcase its impact, FHLBank San Francisco partnered with vendor Propelland for a complete digital transformation.

Propelland collaborated with the bank to craft a refreshed visual design and develop a centralized content hub, all integrated through a new composable design system within eight months. This solution empowered internal teams to manage content more efficiently and provided a scalable, accessible platform. The impact was significant, with Propelland's work leading to a notable increase in monthly website views and return visitors while reducing the bounce rate, ultimately elevating the bank's brand and streamlining its internal processes.

FHLBank San Francisco