Case Study: Ecovidrio boosts glass recycling in Spain with Propelland's innovation

Ecovidrio boosts glass recycling 25% with Propelland

Ecovidrio, a non-profit organization focused on boosting glass recycling in Spain, faced the challenge of meeting ambitious new recycling targets and pushing the boundaries of traditional practices. They partnered with the vendor Propelland to generate innovative solutions and develop groundbreaking initiatives for a more sustainable future.

Propelland implemented a solution that began with comprehensive research to understand recycling habits and identify key opportunity areas. They then designed, prototyped, and tested several initiatives with Ecovidrio. One such initiative, "Drive-thru Glasspots," was a major success, resulting in a 25% increase in the recycling rate in Boadilla del Monte, Madrid, and gaining significant public recognition.

Ecovidrio