Case Study: CEPSA boosts employee engagement in decarbonization with Propelland’s AR-powered Green Digital program

CEPSA engages 1,050 employees with AR and Propelland

CEPSA, a prestigious energy company in Spain, faced the challenge of engaging its employees in its new Digital Strategy and energy transition goals. To boost internal advocacy for decarbonization and sustainable mobility, CEPSA collaborated with the vendor Propelland to develop a comprehensive digital engagement initiative.

Propelland designed a gamified, phygital experience for CEPSA that utilized Augmented Reality (AR) through physical cards unlocked via smartphone. This solution successfully engaged over 1,000 employees across multiple company locations, empowering the workforce and driving a widespread commitment to the company's sustainability objectives.

CEPSA