Case Study: Merck improves global consistency of budget impact models with Propelics iPad app

Merck - Customer Case Study

Propelics worked with Merck to address the challenge of decentralizing their Budget Impact Models (BIM), which are crucial for demonstrating the value of their pharmaceutical therapies. The goal was to improve the global consistency and efficacy of these models.

The solution involved Propelics developing an iPad application. This app helped establish best practices and centralize the global use of BIMs for Merck, creating a more effective tool in the fight against cancer.

Merck