Case Study: AstraZeneca improves patient engagement with Propelics' Patient Engagement Management Solution

AstraZeneca - Customer Case Study

The pharmaceutical company AstraZeneca sought to evolve their patient relationships and improve the quality of educational consultations. To address this challenge, they partnered with the vendor Propelics, which provided the Patient Engagement Management Solution (PEMS).

Propelics implemented PEMS, a solution that provides e-signature consent, session scheduling, and engagement tracking for AstraZeneca's field-based Clinical Educators. This strengthened the relationship between patients and caregivers and successfully executed the client's programs. A marketing manager at AstraZeneca confirmed that Propelics filled all the knowledge gaps for the team.

AstraZeneca

Sandra Yang

Marketing Services Delivery Manager