Case Study: The Charles Hotel increases gross revenue by 50% with Propark Mobility

The Charles Hotel increases gross revenue 50% with Propark Mobility

The Charles Hotel, a property with extensive guest and conference facilities, sought a parking operator to optimize operations and drive profitability for its 500-space garage. They selected Propark Mobility as a partner to restructure their parking program and capture new revenue streams.

Propark Mobility implemented new revenue control procedures and service standards. Their solution included a multi-faceted marketing strategy, partnerships with local entities, and the introduction of their Park Smart Rewards Program. As a result, Propark increased the hotel's gross revenues by 50% and boosted net operating income by over 60%. Their initiatives generated an additional $150,000 in revenue from pre-paid vouchers and over $70,000 in increased year-over-year revenue.

The Charles Hotel