Case Study: Intel TrueKey achieves global product launch success with Propane Studio

The Power of Simple Storytelling

Intel TrueKey, launched by Intel Security, needed a video to introduce its new password-management product in a way that would resonate with millennials and drive downloads, usage, and purchases. The company turned to Propane Studio for help creating that launch video.

Propane Studio developed the concept, storyboards, script, live-action shoot, and global translations, using simple storytelling to show how TrueKey works seamlessly in the background. The U.S. video was well received and expanded into 26 languages, with placement on Intel’s website and YouTube channel in more than 40 countries, helping support a global product launch.

Intel TrueKey