Case Study: Clarisonic achieves stronger brand awareness and sales with Propane Studio

Showing the Beauty of Engaging Content

Clarisonic, the #1 skincare device recommended by U.S. dermatologists, needed help launching digital campaigns for its AlphaFit and SmartProfile products while repositioning the brand for global growth. Propane Studio was brought in to address the challenge of moving beyond product features and building stronger emotional connections with consumers.

Propane Studio developed a brand positioning and messaging framework, created digital campaigns, and delivered a marketing playbook to support consistency across markets. The work helped increase brand awareness and sales, and the playbook was adopted in four regions worldwide.

Clarisonic