Case Study: ServiceMax achieves stronger lead quality with Propane Studio

ServiceMax - Customer Case Study

ServiceMax, a provider of cloud-based software for field service technicians to manage contracts, scheduling, and part orders, needed a website and brand message that could help it stand out against larger competitors like SAP, Oracle, and Salesforce. It turned to Propane Studio for strategic brand messaging and a site experience that would position ServiceMax as an industry leader.

Propane Studio redesigned the website with more emotional, colloquial, and empathetic storytelling, refreshed the brand for a more credible and approachable look, and supported the launch with out-of-home and video campaigns. The new site launched on time and on budget, drove a 10% increase in lead quality, boosted sales leads, and helped support ServiceMax’s scalability during its acquisition by GE Digital.

ServiceMax