Case Study: SecureVideo expands telehealth reach with Propane Studio

SecureVideo builds a scalable telehealth brand with Propane Studio

SecureVideo, a telehealth platform provider, faced the challenge of expanding its business focus beyond private practice therapists to attract larger enterprise clients like hospital networks. Their existing website and brand identity failed to effectively communicate its value proposition, resulting in low brand awareness and conversion rates. They engaged the vendor Propane Studio to address this.

Propane implemented a comprehensive solution that included facilitating brand workshops to establish new core values, which led to a refreshed logo and expanded brand identity. They created a new website with a modular design system and a unique illustration style, featuring separate landing pages and tailored messaging for enterprise and small practice audiences. This redesigned customer experience provided clear guided journeys, effectively scaling the SecureVideo brand to its wider target market and driving conversions.

SecureVideo