Case Study: San Francisco Symphony attracts new audiences and increases donations with Propane Studio

San Francisco Symphony simplifies ticket buying and boosts donations with Propane

The San Francisco Symphony faced challenges with declining attendance and a website that failed to attract new audiences or effectively convert donations. They engaged Propane Studio to create a new website that would address these usability issues and better educate visitors about the symphony's role in the city.

Propane implemented a redesigned website with a responsive design, a streamlined ticket purchase flow, and an improved donation process. The new site provided clear paths for event discovery and communicated the symphony's values to encourage donations. While specific metrics were not provided for this project, the San Francisco Symphony reported that Propane's work resulted in a platform with a contemporary, fresh feel that successfully simplified the user experience for ticket buyers.

San Francisco Symphony