Case Study: San Francisco Symphony achieves stronger audience relevance with Propane Studio brand and content strategy

San Francisco Symphony redefines brand strategy with Propane Studio to boost audience relevance

The San Francisco Symphony faced the challenge of flagging attendance and perception, needing to attract new audiences while embracing existing ones. They engaged Propane Studio for a comprehensive brand and content strategy to better position the institution and address these core issues.

Propane Studio implemented a new brand positioning and organization-wide content strategy, repositioning the symphony as a place of musical enrichment rather than just a concert hall. This revitalized approach provided a template for all content, making the symphony more relevant to various audience types and infusing the institution with new thinking.

San Francisco Symphony