Case Study: Ocean Mist boosts digital engagement with Propane Studio

Ocean Mist - Customer Case Study

Ocean Mist, the largest grower of fresh artichokes in North America, needed to modernize a legacy agriculture brand with a new website that would appeal to digital-savvy buyers seeking fresh food content. Ocean Mist worked with Propane Studio on a redesign focused on its brand story, product line, and artichoke-focused content.

Propane Studio delivered two sites: one for the overall Ocean Mist brand and another dedicated to artichokes, featuring photography, recipes, a recipe engine, a blog, and interactive features like ratings and “ask the chef.” The results were strong, with the site drawing 75,000 unique visitors in three months and the Artichoke Club growing to nearly 40,000 members, helping strengthen the brand significantly.

Ocean Mist