Case Study: Kaiser Permanente boosts brand consideration with Propane Studio

Kaiser Permanente boosts brand consideration 30% with Propane Studio

Kaiser Permanente engaged Propane Studio to address a challenge with its outdated website. The company's "Thrive" advertising campaign was highly successful and well-recognized, but its digital presence did not match this modern campaign. With an impending traffic spike and a tight 11-week deadline, Kaiser Permanente needed a website update that would encourage repeat visits and consolidate a large collection of assets from various departments.

Propane Studio simplified the user journey by creating four separate campaign tracks, each tailored to different user types and featuring tools like calculators and recipe engines. The strategic, modular content was designed to be easily adjustable based on analytics. This solution significantly boosted customer awareness, resulting in a 30% increase in brand consideration for Kaiser Permanente. The new site won multiple awards and set a new benchmark for the company's digital portfolio.

Kaiser Permanente