Case Study: an Italian motorcycle brand builds U.S. rider community awareness with Propane Studio

Italian Motorcycle Brand builds U.S. rider community with Propane after finding 50% of motorcyclists ride Harley-Davidson

A premium Italian motorcycle brand sought to increase its U.S. sales and brand awareness through a digital campaign. The challenge was to establish value and build an audience in a market dominated by Harley-Davidson and Japanese brands, where European motorcycles had almost no market share. The vendor, Propane Studio, was engaged to create a long-term solution beyond a conventional short-term campaign.

Propane Studio implemented a digital community platform designed to educate and encourage riders to ride together. The solution included features for mobile-enabled performance data, user-generated content, and dealer sales enablement. The result was an engaged community of riders, providing the brand with a digital hub for gathering insights and spreading awareness throughout the U.S. market.