Case Study: Kaiser Permanente achieves clearer ACA healthcare shopping with Propane Studio

Designing a Cure for Healthcare Confusion

Kaiser Permanente faced a major challenge when the Affordable Care Act changed health care coverage rules and made it difficult for customers to understand new plan options. Kaiser Permanente turned to Propane Studio to create a clearer online shopping experience for its ACA plans, helping users navigate confusing coverage choices and find the right option on desktop and mobile.

Propane Studio designed and built a streamlined, human-centered shopping tool with improved information architecture, user experience design, WCAG Level AA compliance, custom Java development, and backend integration. The result helped Kaiser Permanente meet the federal deadline for its ACA offerings online by October 1, 2013, educate more than one million users, and process over 40,000 applications in the first 90 days, ultimately reaching 200,000 applications annually.

Kaiser Permanente