Case Study: Telltale Games achieves a scalable, engaging website with Propane Studio

Creating a Game Plan for Disruption

Telltale, a game studio known for innovative, story-driven releases, wanted to refresh its brand and website to expand beyond its core fan base and grow market share. Because its products blended gaming and television-style storytelling, Telltale turned to Propane Studio for a scalable website experience that could support its evolving offerings.

Propane Studio built a flexible new site with improved brand architecture, messaging, and content strategy, using entertainment-style UX patterns inspired by HBO and Netflix. The launch aligned with the release of Telltale’s new Batman game and helped create a memorable experience that encouraged repeat visits and repeat season-content buying.

Telltale