Case Study: Blurb achieves increased engagement and more sales with Propane Studio

Blurb - Customer Case Study

Blurb, a global platform for creating, printing, and self-publishing books, wanted to simplify its website experience and drive more sales as it transitioned from a print-focused business to a broader digital publishing platform. Blurb turned to Propane Studio to redesign the site and better inspire its mix of casual and professional creatives to finish the self-publishing process.

Propane Studio delivered a new website experience focused on user experience, creative design, and development, supported by stakeholder interviews, roadmapping, and QA. The refreshed site quickly increased brand awareness and engagement, with page views up 13% and blog readership up 8%, helping Blurb strengthen its position as a holistic publishing platform.

Blurb