Case Study: Banner Health improves patient experience and service line alignment with Propane Studio

Banner Health improves patient journeys with Propane, driving 142 distinct strategies across 5 service lines

Banner Health's marketing team wanted to create strong alignment between their key service lines' operational and clinical strategies and their marketing efforts. Their challenge was tracking multiple complex patient journeys across several service lines, including Cardiology, Orthopaedics, and Oncology. They engaged Propane Studio to conduct research and facilitate workshops to assess patient pain points and Banner's internal issues.

Propane Studio conducted service line workshops, a competitive landscape review, and stakeholder interviews. This resulted in 142 distinct strategies across five service lines. The solution provided pointed strategic direction for website content and functions, leading to improved conversion paths and persuasive content that better set patient expectations. Propane's work created a more empathetic and cohesive messaging ecosystem for Banner Health.

Banner Health