Case Study: Brand Management Company achieves landing a cornerstone client accounting for 20% of revenue with Propago

A Propago Case Study

Preview of the Brand Management Company Case Study

To win a cornerstone client, this brand management company switched to Propago and found a true partner

Brand Management Company, a promotions, print and technology firm founded in 1980 with $20M+ in annual revenue, needed a modern online platform to win a large, cornerstone client and support thousands of users with complex, evolving requirements. They lacked confidence in their legacy system’s scalability, stability and flexibility, so they engaged Propago and its Propago Platform; as Phil, Co-Owner notes, Propago “go beyond a typical customer-supplier relationship and work as partners to collectively address client needs.”

Propago implemented robust B2B storefronts (SSO support, store credit, customizable approval workflows), high-performance infrastructure for thousands of users, and flexible integrations with the company’s ERP and a punchout to Ariba, while working closely as a partner (“creative with finding ways to address client needs.” - Phil, Co-Owner). The results: the new client now accounts for 20% of revenue (~12,000 electronic invoice transactions per year) and mobile-responsive stores drive about $500K in annual sales, enabling Brand Management Company to pursue further opportunity deployments with confidence in Propago.


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Brand Management Company

Phil

Co-Owner


Propago

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