Case Study: Whitley Plus achieves rapid growth and scalable fulfillment with Propago

Propago’s Cloud-based Marketing Asset Management Solution Spurs Growth at Whitley Plus

Whitley Plus, a second‑generation commercial printer in Austin, TX, faced a shrinking offset market after Kevin Cassis took ownership in 2006 and needed to diversify into full‑service marketing, fulfillment, and e‑commerce. Seeking an easy, cloud‑based web‑to‑print solution to streamline workflow and serve national and international customers, Whitley Plus selected Propago’s cloud‑based Marketing Asset Management platform.

Propago’s platform provided web‑to‑print, inventory, procurement, warehousing and fulfillment tools with real‑time order tracking and serial‑numbered fulfillment, enabling Whitley Plus to win high‑volume projects (thousands of daily shipments for a cable client), onboard international customers from Germany and Great Britain, and secure a six‑figure California catalog account. Using Propago, Whitley Plus reduced turnaround times, cut customer costs, supported print‑on‑demand replenishment, and diversified revenue—today only 45% of its business comes from offset printing—demonstrating measurable growth driven by Propago.

Whitley Plus

Kevin Cassis

Owner