Case Study: Leading Bio-Technology Company achieves streamlined global marketing-material distribution and 45% administrative time savings with Propago

Propago vastly simplifies the distribution of marketing materials for this global biotech brand

Leading Bio-Technology Company, a 2,200+ employee S&P 400 corporation with 11 life science brands, faced slow, manual processes for distributing marketing materials worldwide—field reps were emailing and calling for product sheets, proposals and business cards with long delays. Propago was engaged to address this by providing a cloud-based, branded web platform (integrated with the company’s Okta single sign-on) to streamline requests and delivery of marketing collateral.

Propago implemented a marketing portal and collaborative rollout that launched with 1,400+ products to 1,500+ users, cutting request time to about 3 minutes and reducing administrative tasks by 45%. The Propago platform delivered faster distribution, freed marketing staff for higher-value work, and added analytics on collateral usage, enabling reps to spend more time selling and the company to manage assets efficiently.