Case Study: Veloris builds a pan-European battery brand with Propaganda

Veloris launches pan-European battery brand at pace with Propaganda

The customer, Veloris, a pan-European battery specialist, faced the challenge of rapidly establishing itself as an independent business after a private equity acquisition. They needed to separate from their US parent and build a new brand that could convey credibility and accelerate growth. The vendor, Propaganda, was engaged and utilized its Brand Discovery™ process to address this challenge.

Propaganda conducted extensive research with internal teams, customers, and suppliers across Europe to define the new business's unique proposition. The solution included a complete rebrand, culminating in the new name Veloris and its positioning as "The Battery Partner." This encompassed a new strategy, identity, guidelines, imagery, a global website, and a social strategy. According to the CEO, Propaganda's work provided absolute clarity and a confident direction, establishing Veloris as Europe's intelligent battery network and positioning it for accelerated growth across the continent.

Veloris