Case Study: Suit Direct revitalises its brand and drives engagement with Propaganda

Suit Direct boosts social engagement 290% with Propaganda

Propaganda was engaged by Suit Direct, a suit retailer, to transform its brand to support a high-street retail store expansion. The challenge was that Suit Direct was known as an outlet brand that traded on promotions and was struggling to escape that perception, especially as the media declared "the suit was dead" due to a post-COVID shift towards casual work attire and online shopping.

Propaganda repositioned Suit Direct by breaking down traditional concepts of suit tailoring to appeal to modern men seeking versatility and individuality. The solution involved creating a new strategy focused on occasion dressing and launching a series of elevated, consistent campaigns throughout the retail calendar year. As a result, Suit Direct successfully transformed from an outlet brand to a desirable high street retailer, trading at full price and attracting new customers. Propaganda's work delivered a 290% increase in social engagement and a 54% increase in monthly social reach.

Suit Direct