Case Study: Reward Funding re-ignites its brand with Propaganda

Reward Funding repositions as the original alternative with Propaganda

Reward Funding, an original player in the short-term commercial lending space, faced a challenge as the market grew. The company needed to overcome being perceived as a 'lender of last resort' and clarify its brand to prepare for future growth. The vendor Propaganda was engaged, and their Brand Discovery service revealed the company's unique, energetic internal culture.

Propaganda repositioned Reward Funding as 'the original alternative' with a new 'High Octane Funding' brand platform. This captured the company's blend of speed and sharp understanding. Propaganda provided the business with a single organizing idea and the necessary branding tools, which enabled Reward Funding to scale with newfound confidence.

Reward Funding