Case Study: Nexus elevates its brand positioning with Propaganda

Nexus elevates market-leading brand awareness with Propaganda

Propaganda was engaged by Nexus, the UK's leading B2B vehicle hire platform, to address a challenge where its brand awareness failed to reflect its true market-leading scale and position. Many blue-chip companies already relied on Nexus, but the company needed a new brand positioning to properly articulate its size, knowledge, and impact to both customers and suppliers.

The solution implemented by Propaganda was a comprehensive rebrand that framed Nexus as a responsive, tech-driven partner. The resulting campaign used long exposure photography and simple messages of control to communicate that Nexus offers practical, scalable solutions, ensuring business need never stop. This empowered Nexus to embrace its role as a people-centric market leader, with the new work resonating strongly with the real-world challenges its clients face and helping the company accelerate toward its expansion goals.

Nexus