Case Study: Endless refreshes its private equity brand with Propaganda

Endless sharpens its special situations brand with Propaganda

Private equity firm Endless approached Propaganda to reassert its position in the special situations market and differentiate itself from competitors. The customer needed to create a platform for future growth and move beyond its heritage in turnaround investments.

Propaganda conducted its comprehensive Brand Discovery process, which led to strategic and creative recommendations for a rebrand. The new proposition, 'Invest more', reinforced the firm's commitment to injecting energy, empathy, and impact, encapsulated in the strapline 'The difference Is Endless'. Propaganda also developed a clear fund hierarchy with space for future products, creating long-term value for all stakeholders and delighting the client with the tangible commercial outcome.

Endless