Case Study: Real Estate Company achieves 98.81% fraud-blocking and protects clients' inboxes with Proofpoint Email Fraud Defense

Real Estate Company Puts a Stop to Email Fraud

A national real estate company with more than 200 commercial locations uses targeted email campaigns as its primary one-to-one marketing and client communication channel. Because its branded messages and partner promotions are mission-critical—and attractive targets for spoofing—the information security team needed visibility into fraudulent email activity, a way to quantify the risk, and protection for clients and the company’s reputation.

The company deployed Proofpoint Email Fraud Defense (including Email Brand Defense), monitored email traffic during an eight-month baseline, then enforced blocking policies. Over 14 months Proofpoint scanned more than 792 million emails, stopped over 479,000 suspicious messages, and blocked 98.81% of detected fraud, resulting in cleaner client inboxes, automated reporting, and greater organizational confidence in trusted communications.