Case Study: Interpublic Group (IPG) achieves advanced threat protection and added business value with Proofpoint

Proofpoint protects users and delivers unmatched insight for continuously maturing security effectiveness

Interpublic Group (IPG) is a global advertising and marketing services holding company that supports more than 100 agency tenants with IT and cybersecurity. Facing a complex, federated environment and limited cybersecurity staff, IPG needed to reduce risk, protect employees and client brand value, and attract new agencies while defending multiple email platforms against phishing, impostor fraud, and advanced threats.

IPG deployed Proofpoint’s email protection stack—including Email Protection, Targeted Attack Protection, Email Fraud Defense, Threat Response Auto-Pull, encryption, and Security Awareness Training with PhishAlarm—to automate threat detection, removal, and user reporting. The solution reduced false positives, enabled the team to focus on true positives, delivered detailed insight into targeted users and evolving threats, and added measurable security value to IPG agencies and their clients while expanding automation deeper into the kill chain.

Interpublic Group (IPG)

Chris White

Director of Security Operations and Deputy Chief Information Security Officer