Case Study: Global Fashion Designer achieves proactive email security and brand protection with Proofpoint

Proofpoint Helps Leading Fashion Designer Protect Its Brand and Customers Worldwide

A growing mid-luxury fashion designer with more than $1 billion in annual sales needed to move from a reactive to a proactive cybersecurity posture to protect hundreds of global retail sites and online operations. Email impersonation, rising phishing attacks, weak legacy controls, and the need to safeguard third‑party interactions and brand integrity drove the company to prioritize DMARC compliance and better email protection.

The company deployed a multilayered Proofpoint solution—including Email Fraud Defense (EFD), Enterprise Protection, TAP, TRAP, Internal Mail Defense, and Security Awareness Training—plus professional services for migration. Automation via TRAP and EFD helped lock down spoofing and reduce mitigation time; the firm moved over 429 problematic domains toward DMARC compliance, phishing simulation click rates fell 39%, user‑reported phishing rose 20%, and unauthorized email attempts were minimized.