Case Study: Golden State Warriors achieve 24/7 social media protection and fixed moderation costs with Proofpoint SocialPatrol

Golden State Warriors - Customer Case Study

The Golden State Warriors built one of the NBA’s most powerful social presences—4.7 million Facebook Likes and over 49,000 comments in a single week—but that success attracted hackers, spammers and other malicious content that threatened fan safety and overwhelmed manual moderators (who would have had to review ~7,000 Facebook comments per day). The team needed a way to keep their pages family-friendly and maintain positive fan engagement without ballooning moderation costs.

Proofpoint’s SocialPatrol (with Nexgate support) provided a 100% cloud-based, 24/7 automated moderation solution that scanned those 49,000+ comments and removed 1,864 posts (~3.75%) spanning scams, spam, profanity, hate speech and pornography, while permanently blocking 328 repeat offenders who would otherwise have posted roughly 1,500 malicious comments per week. The result: consistent, around-the-clock brand protection, fixed moderation costs regardless of volume, and a social team freed to focus on engagement rather than policing content.

Golden State Warriors

Jeremy Thum

Senior Director, Digital Experience