Case Study: Village Roadshow achieves customer and supplier trust by stopping email fraud with Proofpoint

Entertainment Giant Village Roadshow Builds Trust With Customers and Suppliers With Proofpoint

Village Roadshow, a nearly 70-year-old Australian entertainment group spanning theme parks, cinemas and distribution, faced escalating email risk across a high-volume communications footprint—more than 5 million emails per quarter. Its legacy gateway missed roughly 1,500 suspicious messages daily and required heavy manual effort, leaving the company exposed to business email compromise (BEC), phishing and other advanced threats while needing better visibility and trust with customers and 1,200 suppliers.

Village Roadshow deployed an integrated Proofpoint stack—Email Protection, Threat Response Auto‑Pull (TRAP), Email Fraud Defense and Security Awareness—to automate quarantines, enforce DMARC and deliver role‑based training. The result: stronger inbound and outbound protection against modern threats, faster remediation and far less manual work for IT, improved threat visibility through dashboards and QBRs, and increased trust with customers and suppliers.

Village Roadshow

Arul Arogyanathan

Group General Manager - Technology