Case Study: Dynamic Yield achieves secure global customer access and geolocation testing with Proofpoint Meta

Dynamic Yield - Customer Case Study

Dynamic Yield personalizes web, mobile and email experiences for more than 600 million users and enterprise customers like IKEA and Urban Outfitters. Its customer success team needed a simpler, more secure way to connect to customers’ staging and test environments worldwide to demonstrate geolocation-based personalization, but existing workflows relied on single-IP ACLs or complex proxy workarounds, creating security, geo-testing and management challenges.

By integrating Proofpoint Meta and its APIs, Dynamic Yield routes customer-success traffic through its AWS VPC or Meta PoPs to simulate any geolocation and built a lightweight UI to select locations. The result: fast, automated access for global reps, a single customer ACL with reduced IT configuration, and stronger security via Meta’s zero‑trust, microsegmented policies.

Dynamic Yield

Ramon Snir

Customer Integrations Engineer