Case Study: Australian Football League achieves secure, guaranteed email delivery and stronger security with Proofpoint

Australian Football League Scores Major Security Goals With Proofpoint Solutions

The Australian Football League (AFL), which oversees 18 teams and is Australia’s most popular sport, needed to protect its high‑volume fan and media email outreach and safeguard its brand. With a lean IT/security team of six and a legacy Sendmail relay that was causing rejections and delivery failures, the AFL sought a low‑maintenance solution that met modern email security standards and guaranteed reliable message delivery.

The AFL deployed Proofpoint solutions—including Secure Email Relay, Email Protection, TAP, EFD, TRAP and Security Awareness Training—to consolidate and secure transactional and operational email. The cloud relay improved email authenticity and delivery, gave the team actionable visibility (14 million emails processed in three months, with 1 million delivered to users), strengthened infrastructure, saved about five staff‑hours per week, and provided a cost‑effective, low‑maintenance security posture.

Australian Football League

Cam Spark

Systems and Infrastructure Manager