Case Study: Australian Football League strengthens email security and reduces phishing risk with Proofpoint

Australian Football League blocks 99.99% of threats with Proofpoint

The Australian Football League (AFL), one of Australia's most recognizable brands, faced significant cybersecurity challenges as a high-value target for phishing and malicious emails. Their legacy on-premise email system left their lean security team in a reactive mode, spending excessive time chasing incidents instead of strengthening their security posture. To protect its valuable data and brand reputation, the AFL partnered with Proofpoint for a holistic email security solution including Email Protection and Threat Protection.

Proofpoint implemented its email security gateway alongside solutions like Email Fraud Defense for DMARC and Threat Response Auto-Pull, which automated threat remediation. The AFL also deployed Proofpoint's ZenGuide for security awareness training. The results were substantial, including 99.99% threat-blocking effectiveness with over 8 million threats blocked in one month. Phishing simulation click rates dropped by 80%, and the security team regained time for proactive work, confidently protecting the data essential to the sport's future.

Australian Football League