Case Study: Roots achieves time and cost savings with ProofHQ

Roots Sees Time, Cost Savings With Proofhq

Roots, Canada’s leading lifestyle brand, needed a faster way to review and approve marketing and sales collateral as its retail and e-commerce business grew. The company had been relying on email and printed proofs, which created delays, conflicting feedback, and extra work for the marketing and design teams. To improve efficiency, Roots chose ProofHQ for online proofing and approvals.

ProofHQ implemented a bespoke workflow for Roots with threaded commenting, version control, proof comparisons, archives, status tracking, and reminders to streamline collaboration across teams. The result was a major reduction in revision cycles and more than 10 hours saved each week, delivering real cost savings. Root’s success with ProofHQ also led the company to extend its use to manufacturers and local marketing teams in Asia.

Roots

James Connell

Vice President, E-Commerce & Marketing